Email analytics that drive revenue
Kit analytics help you see which email subscribers are most engaged, where they came from, and how long they stay, so you can double down on what’s working and fix what isn’t.
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Kit is the email marketing platform trusted by 550,000+ creator business owners
Why creators trust Kit with their email marketing analytics
Get the email list health metrics your open rate isn't telling you
Kit’s email engagement metrics go beyond open rates so you always know who’s engaged, who's fading, and what to do next.
Know where your best customers are coming from
Audience analytics show which forms, channels, and campaigns are sending your most engaged subscribers and buyers.
See which subscriber segments drive the best results
Track email engagement metrics by segment so you always know who your most valuable subscribers are.
Know which channels are sending your best subscribers
Track which forms and marketing channels are driving your most engaged subscribers and make smarter decisions about where to put your time and budget.
Measure how subscribers interact with your emails over time
See who's newly engaged, who keeps showing up, who came back after going quiet, and who's starting to drift. No guessing, no reading between the lines, no confusion about what to do next.
Go from spotting a trend to acting on it instantly
Tag subscribers directly from any chart to create segments based on engagement behavior, acquisition source, location, subscription date, or custom fields.
Questions creators answer with Kit to turn emails into income
Email analytics that end the guesswork
Email performance at a glance
See email campaign analytics across your last eight sends including trends, A/B tests, and resends all in one chart.
Know if new subscribers are sticking
Engagement analytics show how engagement holds up in the weeks after someone first opens so you know if your welcome sequence is working.
Numbers you need without the exports
Your email reporting dashboard surfaces open rate, click rate, unsubscribe rate, and recipients across any date range—no report-building required.
See exactly why subscribers leave
Email marketing reporting tracks unsubscribe reasons over time so you can spot the patterns before they become problems.
Find your audience wherever they are
See your subscriber growth analytics by country, region, city, and timezone so you can send smarter and grow in the right places.
Know if your content experiments are working
Email performance tracking shows whether a content change, new form, or campaign actually moved the needle.
Make your next move obvious with the right data
14-day free trial. No card required.
Matthew McConaughey
NYT Bestselling Author
From the blog
More ways to grow your business with Kit
Features
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Build email sequences and workflows that run 24/7.
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FAQs
Frequently asked questions about email marketing analytics.
How does Kit's email analytics compare to Mailchimp, Beehiiv, or Substack?
Mailchimp and Beehiiv offer campaign-level reporting. Substack keeps it basic with open rates and subscriber growth. Kit goes deeper with subscriber-level engagement analytics, cohort retention, and acquisition attribution, so you can see not just how an email performed, but how your entire audience is trending over time.
What is email marketing analytics?
Email marketing analytics is the process of tracking and measuring how your subscribers engage with your emails over time—including open rates, click rates, unsubscribe reasons, and subscriber retention. Unlike basic campaign stats, full email marketing analytics shows you list health trends, subscriber lifetime value, and where your best subscribers come from.
How do I track where my email subscribers come from?
Kit's audience analytics connect each subscriber to the form, channel, or UTM source they came through. Filter by engagement behavior to see which sources are driving your most active readers instead of just your highest signup numbers.
How do I measure email list health?
Email list health metrics go beyond open rates to show you what percentage of your audience is actively engaged, newly engaged, going dormant, or churning. Kit's engagement breakdown tracks this week over week, so you always know where your list stands.
How do I track subscriber retention and engagement over time?
Kit's cohort retention table shows how engagement holds up in the weeks after someone first subscribes. It's the clearest way to measure whether new subscribers are sticking around or going cold and whether your welcome sequence is doing its job.
How do I track unsubscribe reasons in my email marketing reporting?
Kit's email marketing reporting surfaces unsubscribe reasons and trends over time, so you can spot patterns before they become problems. Instead of seeing a one-off spike, you'll see what's actually driving people to leave.
What email analytics does Kit include?
Every paid Kit plan includes an email reporting dashboard with open rates, click rates, unsubscribe rate, and broadcast history. The Pro plan adds subscriber engagement breakdowns, cohort retention, acquisition attribution, and location insights.
How does Kit compare to other newsletter analytics tools?
Most newsletter analytics tools stop at campaign-level stats. Kit's Pro plan goes further with subscriber-level engagement data, cohort retention tracking, and acquisition attribution—so you can see not just how an email performed, but how your audience is growing and where your best subscribers are coming from.