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ConvertKit is now Kit—the email-first operating system for creators who mean business.



Our mission is to help creators build valuable businesses.



Every day, more and more people enter the creator space, but as we all know, success in the creator world isn’t easily achieved. To stay committed and be successful, you need to be driven by more than just money. It’s about:



Making your passion your profession. Having a positive impact on an audience who cares. Paying it forward and sharing your knowledge, skills, and craft.



We know that being a creator is more than just building a profitable business—it’s building a valuable one, too.



With our new <a href="https://kit.com/resources/blog/kit-brand-identity" target="_blank" rel="noopener">Kit brand identity</a>, we’re embracing our:



<ul class="wp-block-list">
<li>Deep experience and expertise in the creator economy.</li>



<li>A sincere belief in creators and the value they bring to the world.</li>



<li>Confidence in showing up even bolder now than we did as ConvertKit because we want you to feel confident in your business, too.</li>
</ul>



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If you’ve been following our public rebranding journey from ConvertKit to Kit, you’ll know that a rebrand like this doesn’t happen overnight.
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Today, we’re excited to take the first step of fully becoming Kit by rolling out a new look and feel on our website and in your account.



<figure class="wp-block-image aligncenter"><img loading="lazy" decoding="async" width="1547" height="2560" src="https://media.kit.com/post/1-Dashboard-scaled.jpg?fm=pjpg" alt="" class="wp-image-59017" srcset="https://media.kit.com/post/1-Dashboard-scaled.jpg?fit=scale&amp;fm=pjpg&amp;h=1271&amp;w=768 768w, https://media.kit.com/post/1-Dashboard-scaled.jpg?fm=pjpg 1547w" sizes="(max-width: 1547px) 100vw, 1547px" /></figure>



And this is just the beginning…



Becoming Kit isn’t just a name change or a new logo—it’s the start of a new era for our company and product.



<h2 class="wp-block-heading">The email-first operating system for creators</h2>



As the email-first operating system, Kit helps you run your creator business smoothly and efficiently.



It’s a place to foster deep connections with your audience and build a sophisticated business that delivers real value.



With Kit, you can create epic emails, grow your list with the Creator Network, craft powerful automations, and manage your audience—all on one platform.



And with powerful apps and integrations, Kit streamlines, supports, and supercharges your business.



With our new app store, Kit plugs into everything you do as a creator to help you run your business with email as the backbone. These apps don’t just connect to Kit, they work directly on the platform so there’s no need to jump between different tools.



<figure class="wp-block-image aligncenter"><img loading="lazy" decoding="async" width="2560" height="1762" src="https://media.kit.com/post/2-Kit-Ecosystem-scaled.jpg?fm=pjpg" alt="" class="wp-image-59018" srcset="https://media.kit.com/post/2-Kit-Ecosystem-scaled.jpg?fit=scale&amp;fm=pjpg&amp;h=413&amp;w=600 600w, https://media.kit.com/post/2-Kit-Ecosystem-scaled.jpg?fit=scale&amp;fm=pjpg&amp;h=705&amp;w=1024 1024w, https://media.kit.com/post/2-Kit-Ecosystem-scaled.jpg?fit=scale&amp;fm=pjpg&amp;h=529&amp;w=768 768w, https://media.kit.com/post/2-Kit-Ecosystem-scaled.jpg?fit=scale&amp;fm=pjpg&amp;h=1057&amp;w=1536 1536w, https://media.kit.com/post/2-Kit-Ecosystem-scaled.jpg?fit=scale&amp;fm=pjpg&amp;h=1410&amp;w=2048 2048w, https://media.kit.com/post/2-Kit-Ecosystem-scaled.jpg?fit=scale&amp;fm=pjpg&amp;h=1322&amp;w=1920 1920w" sizes="(max-width: 2560px) 100vw, 2560px" /></figure>







You can integrate apps like analytics, in-email scheduling, testimonials, and more. That means Kit can be personalized to your needs and evolve with you as your business grows.



<h3 class="wp-block-heading">Kit Roadmap: What’s coming up for creators</h3>



Just like any operating system, Kit will always be updating and innovating.



To start with, we’ll prioritize improvements to our reporting, app performance, and app store. You can expect updates to the usability and speed of our platform, new filtering and sorting in our Broadcast table, new apps to run your business more efficiently, and much more.



To learn more about what’s coming up, register for our Kit Roadmap webinar with Katie, our VP of Product, next week on October 9th at 3PM ET.



<a href="https://my.demio.com/ref/wTq4yLuuUSwnri9m" target="_blank" rel="noopener">Register for Kit Roadmap</a>



Thank you to all the creators who shared their feedback and expertise with us as we developed our new brand identity and product philosophy. Because of you, we’re officially becoming Kit—and there’s so much more to come.



It’s nice to officially meet you as Kit.

Allow us to reintroduce ourselves: ConvertKit is now Kit

Frances Wong

How Kit’s new identity reflects a bold future for creators