Grow your email list faster through creator recommendations
Double your email list with the newsletter referral program trusted by top creators.
14-day free trial. No credit card required. Free migrations.
Kit is the email marketing platform trusted by 550,000+ creator business owners
Why creators choose Kit to grow their email list
Proven 2x newsletter list growth
Creators who recommend each other see double the email list growth compared to those who don't use referral loops.
Trusted creator recommendations
Get high-quality subscribers with creator-to-creator promotion and discover new creators in our email referral network.
We’ll recommend you automatically
With Smart Recommendations we promote your newsletter to relevant audiences so your email list grows without manual work.
Grow through real relationships, not algorithms
Instead of fighting for attention on social media, get new subscribers through trusted email referrals from other creators. When creators recommend each other, both email lists grow.
Creators grow faster with Recommendations
2x
email list growth for creators who recommend each other74k
professional creators in the network ready to connect44%
of creators report subscriber growth since using KitCarrie Olsen
Voice Actor
Set it up once, grow on autopilot
Recommendations run in the background so your email list keeps growing through referrals while you focus on creating.
22,000 people come from [Recommendations] and it is one of the best things that has ever happened to my newsletter.
Dan Go
High Performance Coach
Connect with trusted creators
The Creator Network is where you find creators growing fast, browse by niche or location, see who's recommending you, and explore shared connections—it’s the newsletter referral program that makes it easy to find high-quality matches who also serve your ideal audience.
How creators use Recommendations to grow their email lists
The email list growth engine built for creators
Automatic subscriber tagging
Every subscriber from Recommendations gets automatically tagged, so you can easily track, segment, and personally welcome them.
Find creators by city
Find and connect with creators in your city or region to build local partnerships and collaborations beyond audience sharing.
Paid Recommendations
Fast-track your list growth by paying to show up in other creators' sign-up flows—and earn revenue when you recommend paying creators.
Performance reporting and analytics
Track views, subscribers, and conversion rates for each creator in your referral network
Build referral loops that compound
Get notified when creators recommend your newsletter, then recommend them back with one click—so both email lists keep growing.
Smart Recommendations
We’ll automatically match you with creators in our referral network whose audiences will love your newsletter—no manual outreach required.
Grow your audience faster with Recommendations
14-day free trial. No card required.
Matthew McConaughey
NYT Bestselling Author
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FAQs
Frequently asked questions.
What are Recommendations in email marketing?
Recommendations let you grow your email list by cross-promoting with other creators. You show up in their sign-up forms and emails, and they show up in yours—creating an organic referral loop that brings in high-quality subscribers.
How do creator recommendations help me grow my email list?
Creators who recommend each other see 2x list growth compared to those who don't. When another creator recommends you, their subscribers discover you through a trusted source—making them more likely to subscribe and engage.
How many creators can I recommend at once?
You can recommend up to 100 creators simultaneously. However, we display a maximum of 5 recommendations at a time on your forms and landing pages to ensure a positive subscriber experience.
How do I find creators to recommend?
Use the Discover tab to search by niche, location, language, or category. Browse Featured Creators, see Shared Connections, explore creators recommending you, and find personalized matches based on similar content and audience overlap.
Can I track subscribers from Recommendations?
Yes. All subscribers from Recommendations are automatically tagged with a “Creator Network” form. You can view detailed reports showing views, subscribers, and conversion rates for each creator recommending you—and see exactly who's driving your growth.
Do recommendations work for small email lists?
Yes. Recommendations work at any list size. Even if you're just starting out, recommending established creators can help you get discovered—and as you grow, you'll attract recommendations back.
Can I control who recommends me?
Yes. You decide which creators you recommend, and you can set up Smart Recommendations to automatically match you with relevant audiences—or turn it off if you prefer manual control. You can also block specific creators from recommending you.
How do I get notified when creators recommend me?
You'll automatically be notified when a creator recommends your newsletter to their subscribers. You can then recommend them back with one click to strengthen the referral loop.
Can I show my recommendations on my newsletter site?
Yes. You can display your recommended creators on your public newsletter site, making it easy for your audience to discover other valuable newsletters you trust.
Is this the same as the Creator Network?
Recommendations is the main feature within Kit's Creator Network. When you set up Recommendations, you're automatically part of the network and can start cross-promoting with thousands of other Kit creators.
How is Kit Recommendations different from Beehiiv or Substack recommendations?
Kit makes it easier to find high-quality matches through advanced filtering by niche, location, and language, plus Featured Creators and Shared Connections. And Smart Recommendations automatically promotes you to relevant audiences.